Web Site Design: Do I really need a website?
“My business is small, just me and a couple employees. Most of my business is referred by word of mouth. Why would I need a web site?”

In the past when your potential client needed a product or service, the place to look was a phone book. A person would find a phone number and maybe an address for the product or service they were seeking. If your business paid the high rates you might have a picture ad that gets more focus.

Today your potential customer most likely has internet access and surfs for at least two hours a day. Usually around fifty percent of that time is spent searching for products or services. They go to “Google” or “Yahoo!” and search for the same things they used to look for in the Phone Book. If you do not have a sharp web site it’s the same as not listing your business phone number in the Yellow Pages.

Unlike a phone book ad, your web site can gather information about your customers to see how many people visited your site and when. You can track which marketing campaigns are working for you, what pages on your web sites are popular, and so much more. A distinct and robust web site with your organization info costs a fraction of the annual rates for an ad in the phone book.

Even if you get your clients from referrals...
When people hear about you from a friend they still want to learn more about your organization. With an attractive, well-organized, and informative web site people perceive you are a well-run and successful organization. When your site is disorganized people may assume the same about your company.

A well-thought out and eye-catching site will give you added visibility and credibility. Many people find the cost of maintaining a web site can be the most effective advertising money you will ever spend.

We would love to learn about your company and help you utilize the Internet as a powerful marketing tool.



Get Help Now, Call!
413-536-5044

 
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